Hi, I'm Maria Fernandez, designing for the Fit & Fabulous: UX that Powers health, movement, and joy!
Awarded UX & Founder of iHive app.
PORTFOLIO.
While I’ve worked on a range of UX projects, I specialize in designing for the fitness and wellness space—drawing on my background as a certified instructor and my passion for creating healthier digital experiences.
Cover Me
CRO audit
Conducted a comprehensive Conversion Rate Optimization (CRO) audit for the app to identify areas for improvement and optimize its performance
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iHive app
Founding and designing a digital product that helps fitness teachers to find cover instructors for their classes
Using Agora's live streaming service and object recognition to encourage participants to improve their physical posture
OTHER PROJECTS.
While my heart lies in fitness, I’ve also worked on a range of diverse UX projects that challenge me to think creatively and solve complex problems for various industries.
OptimAD
Designing an application that helps businesses optimise their advertisement campaigns
(Google Ads, Facebook...)
Costing Tool
Designing a feature that helps clients decide which products to invest.
Researching and designing a website that will help to attract investment from public and private investors
Covid-19
Healthcare
Assistant
Developing an app that assists nurses and patients to do pre-screening for possible symptoms, book a test and update their results.
Got a challenge? Let's solve it together